We Want your jeans Recycle old denim, get $15 off a new pair. February 10-24. In stores only.

in-store only

We've teamed up with Cotton's Blue Jeans Go Green™ program to give old denim new purpose! Bring in a pair of well-loved jeans and you'll get $15 towards the purchase of a new pair.



Bring in a well-loved pair of jeans (or as many as you want!), any brand will do.

Grab that new pair you've been eyeing—our stylists will help you find the perfect fit!

Get $15 off for each pair you trade in


Can I bring in any pair of jeans?

Sure can! Any brand, any style, from any retailer—as long as it’s made from at least 90% cotton (check the label).

Do I need to buy new jeans the same day?

Yes. Think of your old jeans as a coupon—when you bring them to the register, we'll grab them to recycle in exchange for $15 off your new pair.

Does the $15 off apply to ANY brand?

Yes! And it applies to both full price and sale jeans.

Does this offer work online?

This event is taking place in-store only, so check to see if the pair you want is available at your closest EVEREVE store.

What happens to the pair I recycle?

Exciting things! The denim we collect through Cotton's Blue Jeans Go Green™ program is transformed into insulating material for useful products, including thermal packaging, pet bed inserts, building insulation and more. Plus, a portion is given back to communities across the U.S. each year.

Where can I learn more about Cotton's Blue Jeans Go Green™ denim recycling program?

For all the details, visit bluejeansgogreen.org