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Expect Fashion, Experience Joy
we're a fashion and styling company that delivers joy one outfit at a time

From the beginning, we’ve had a different purpose: not to rule the runway or snag splashy editorials, but to use fashion to inspire joy. And we deliver on that promise on all fronts, from our assortment—versatile clothing with just the right amount of edge, curated for her—to our warm, wholehearted service.

But it’s not only our mission to spread joy that makes us different. Living our core values and treating everyone with HEART creates a culture of joy that makes each day feel more like play than work. It's also a key part of our success—we've continually surpassed our sales goals, we have opened 5 more stores this year and the possibilities don’t stop there. Join our team to experience the joy of serving others and help shape the future of a booming brand!

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Meet Our Team
Cassie
INVENTORY ACCOUNTS PAYABLE COORDINATOR
HOME OFFICE TEAM
The home office is tight-knit. I say hi to the CEOs in the hallway, everyone's voice is heard and everyone wants the same thing—making something they love successful.
Sheryl
STORE MANAGER
ROSEVILLE, MN
The possibilities are endless as the company grows! I’ve held three different roles, letting me use different skills every day and discover strengths I never knew I had.
Danielle
FULFILLMENT MANAGER
WAREHOUSE TEAM
My team is like family. Not a day goes by that I don't smile as we work together to ensure our customers have the best ecommerce experience possible.
Blake
TECHNOLOGY SOLUTIONS MANAGER
HOME OFFICE TEAM
Our team is accomplishing so much, and there are still so many opportunities. The only requirement is curiosity for what is possible and a willingness to try.
Marifel
WEB/UX DEVELOPER
HOME OFFICE TEAM
It's important for me to work somewhere that not only aligns with my personal values, but practices them every day. It creates a culture of warmth—where I want to be.
Expect Fashion, Experience Joy
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our core values are the foundation of everything we do
Humility
The ability to recognize your value, strengths and weaknesses as well as the value of others.
Empathy
The ability to understand and value the perspective and feelings of others.
Authenticity
Embracing who you are, listening to yourself and making decisions based on personal conviction.
Relationships
Developing genuine connections, lifting others up and following through on team commitments.
Tenacity
The courage to try something new, persist through difficulty and seek solutions.