Our Story

After a defeating dressing room experience, Megan Tamte left a department store inspired to reimagine what shopping could be. She dreamed of a national boutique where women felt welcomed, seen and understood, not only through warm, wholehearted service, but in a product selection that truly reflects what women want: fashion that inspires confidence and moves them forward. In 2004, Megan's dream became a reality as she, alongside her husband and business partner Mike, opened the first store in Edina, MN.

Today, EVEREVE delivers curated, contemporary women’s fashion through 100+ stores from coast to coast and a fast-growing ecommerce site making EVEREVE a destination for discovering exclusive, on-trend pieces from over 150+ incredible brands—including our own best-selling line.

With new arrivals landing daily, each piece EVEREVE carries is thoughtfully selected to complement women’s busy, multifaceted lifestyles, creating an inspiring edit of real trends for real life. And our love of connecting with and styling women goes beyond the shop floor, with weekly EVEREVE TV segments featuring our expert Style Crew; Trendsend, a personalized subscription styling service; and daily fashion inspiration and conversation on our social channel @evereveofficial.

But fashion is only part of the story. Since day one, the heart of EVEREVE has been its values; our commitment to creating real relationships rooted in authenticity and empathy. And as we continue to open new stores in new states (30 and counting), our resolve to helping women look, and more importantly feel their best, keeps us moving forward.

Brand Promise - To inspire women to keep moving forward - in their fashion and in their lives.