New Brand Alert: Edwin Denim
Ash is LIVE with our latest denim brand crush: Edwin (sustainably made and ultra-flattering!). Tune in as she styles our new favorites from this need-to-know brand.
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00:01 [Music] 00:07 we're rolling in it's so good 00:09 yay i'm excited to be here like a lot of 00:11 pressure to do a heidi 00:12 thursday live she crushed my monday we 00:15 can hear you yay kelly thank you 00:16 everyone thank you 00:18 um and now i feel like i'm gonna talk 00:19 even louder and i'm already a loud 00:21 talker but now i'm nervous now you 00:22 really can't hear me so if i start 00:24 screaming into the phone it's only 00:25 because i really want you to hear about 00:27 what we're talking about today 00:28 which is kind of an every core look 00:31 jeans and a t-shirt jeans and a cute 00:34 blouse 00:35 jeans and just a top let's keep it 00:36 simple yay everybody's rolling in 00:39 and we are talking about a fun new brand 00:41 for us well not new new we've kind of 00:43 sprinkled it in over the last 00:46 i don't know two years but this fall 00:48 it's in in a big way yay everybody's 00:50 waving you're making okay 00:51 i'll stop sweating i was sweating like 00:54 we don't need to get this adorable white 00:55 t-shirt any sweatier um 00:59 social workers talk loud so get it girl 01:01 okay well i just 01:02 talk loud in general so my poor family 01:05 um 01:06 but i was like i just like this 01:07 t-shirt's so cute i need to get any 01:08 sweater but maybe i do and then i'll 01:10 and i gotta buy it you know what i mean 01:11 um okay so we were talking about a 01:13 really fun denim brand called 01:14 end win edwin so cool 01:17 i got them on right now i don't even 01:18 know if you can see me um 01:21 i'm wearing i got all my girls that's 01:22 what kind of said i got all my girls 01:23 with me today because every piece of 01:25 item i am wearing 01:27 is like a girl's name so the top which 01:29 i'm gonna look to all of them again 01:30 vivian 01:31 i'm the vivian something something shirt 01:34 i'm like so 01:35 wanna make sure i was on here i can't 01:36 remember anymore but this is by nation 01:38 i'm wearing a medium it is lightweight 01:39 it is that perfect 01:41 transitional summer piece because it's 01:43 lightweight but has all this really cool 01:44 detail look at the snaps 01:46 just this awesome little neutral look 01:48 pairing it with the ellen 01:50 um straight crops in this beautiful 01:53 creamy oh my gosh look how pretty is 01:55 this going to be with a sweater 01:56 and these clogs are like a tan suede 01:59 boot for fall 02:00 so good and you guys are so so stretchy 02:02 i put on the 30 because sometimes 02:04 edwin's denim 02:06 lives a little bit more rigid because it 02:07 doesn't have a ton of stretch to it but 02:09 these feel 02:09 so good and i think with white i get a 02:11 little nervous with going too tight 02:12 but i can see myself kind of like 02:15 pulling my jeans up a little bit so i 02:16 totally could have done a 29 02:18 and they're so so cute and then i have 02:21 those amazing little dolce vita clogs 02:23 that are in with a little braid on the 02:24 top these are already 02:26 flying out of our stores so good 02:29 and just like that perfect transition 02:30 from like birkenstock season 02:33 just you know like a mule slide season 02:35 and now i don't need to worry about a 02:36 pedicure 02:36 right okay so let's dive into dead dead 02:40 wind 02:40 edwin denim right off the bat because 02:43 they're really really cool and they have 02:44 a really cool story i think number one 02:46 there's a whole sustainable piece to 02:48 this denim that i think it makes it 02:50 really good and feels really good to buy 02:51 just because you're giving back to our 02:53 environment 02:54 in our earth and what does that look 02:56 like being sustainable so 02:58 while they're making their denim we got 03:00 a fun couple little 03:01 don't be so excited i'm so sorry it's 03:03 hard not to be excited 03:05 it gets nervous going live and then i'm 03:06 with you all and i'm like ah let's talk 03:08 denim 03:08 but edwin um what does it mean to be 03:11 sustainable so in their factories 03:14 they're using less water to manufacture 03:17 they're using air 03:18 like actual air drying their product 03:21 instead of putting into a dryer so 03:22 there's less 03:24 electricity they are using yet 03:27 less chemicals to 03:31 wash their denim everything they're 03:33 doing they're thinking in a more 03:35 strategic and sustainable way so they're 03:37 using less energy 03:38 less water um all the things to kind of 03:43 save our environment in the long run so 03:45 so cool and it just feels really good to 03:47 buy a pair of jeans that are also giving 03:49 back and also they're trying to create 03:50 less 03:50 waste and reusing if i've read correctly 03:53 they're like we're using the same water 03:56 um in a system i don't even know what 03:57 the word is very scientific 04:00 are the jeans medium rise 04:03 yes i would say medium rise my belly 04:04 button's up here and they're definitely 04:06 down 04:06 underneath that but they feel amazing 04:08 they're super super stretchy 04:10 and i'm wearing a 30. i think i would 04:12 buy a 29 you guys because i 04:14 like in an hour or two these are gonna 04:16 be so relaxed that they're gonna slide 04:17 down and i want them to stay put 04:19 um or what i could do is buy this size 04:23 and pop on a belt we're gonna talk about 04:25 these little bags boys too they're so 04:26 good but 04:27 i want to dive in a little bit more to 04:28 this edwin button-down shirts 04:31 we got button-down shirts this is this 04:32 fun little nation like 04:34 snap button um actually i'm doing a 04:36 stories next week on button-down shirts 04:38 so stay with me 04:39 okay let's talk about our first pair of 04:41 edwin so this is a pair i 04:42 actually tr um tried on for stories gosh 04:46 might have been like three weeks ago i 04:48 think these are the mari 04:50 the marley ankle obsessed so this is a 04:53 little bit more of a wider leg straight 04:55 leg 04:56 i love it because it just makes the 04:58 thighs if you carry your weight or have 05:00 strength in your 05:00 thighs your legs or your hips that wider 05:03 leg 05:04 just creates a really long lean leg so 05:07 pretty in this lighter wash kind of that 05:08 perfect transitional 05:10 color going into fall these are a little 05:13 bit more of a mid to low rise and i 05:14 remember that these do have stretch so i 05:16 would go true to size in this edwin pair 05:19 again looks so cute with a little jeans 05:21 and t-shirts just a little white tee 05:23 and then these dolce vita clogs are 05:25 short crop pants out oh my gosh 05:27 heck no short crop pants are in a few 05:31 reasons why 05:32 the ankle is the smallest and sexiest 05:33 place of your body let's show it off 05:36 footwear you can do whatever you want 05:39 when it's a little bit shorter 05:40 so you don't have to worry about the 05:41 length it creates a longer leaner leg 05:43 so if you kind of look at a lot of these 05:45 styles we're goi