Meet Our New Collab!

0:00Megan Tampy. I'm the co-founder, co-CEO0:02of Ever. I'm so happy to be here today0:04in our flagship store here in Edina,0:06Minnesota. And I have a very special0:08guest to here today with me. Here is my0:10friend Natalie. Natalie, tell us a0:13little bit about yourself. Well, Natalie0:14Bushaw, longtime Evere shopper. Um, and0:18it's so fun to be here. I am with0:20Lifetime, and I thought it was0:22appropriate that this would get to be0:24what I wore today as we get to talk0:26about this really fun collection. Uh for0:28those who don't know, Lifetime is a0:30collection of almost 190 athletic0:32country clubs in 32 states. We overlap0:35so well between our clubs.0:38There are so many Evereave stores in the0:40same neighborhood as Lifetime Clubs0:42and in fact in my own neighborhood here0:44at Edina. I'm a member of the Southale0:47um athletic club and it's one of my0:50favorite places to hang out0:52and I'm a lifetime super fan.0:54You are a lifetime fan.0:55I'm a super fan of Lifetime. Well, you0:57changed my life. Like really, it's it's0:59been a brand that has made me so much1:01stronger and just feel more confident1:03and has just given me so much energy and1:06so much life. I'm so grateful.1:08It's interesting because I was a1:10lifetime member for a long time. My fir1:13I joined Lifetime first in 19991:16and then ultimately I was a lifetime1:19super fan too. And at one point I1:21thought I have to work at Lifetime. So1:24now my passion outside of work is my1:27passion outside my work. And that's what1:29you do too. That's what I do. For that1:31to be to be able to work in clothes and1:33work with women like and and help them1:35feel beautiful and confident and full of1:37life. It's such a gift to be able to1:40work in a place where you love what you1:42do. And I know you love what you do. I1:44love what we do. And um and then came1:46together.1:46And then we came together. We came1:48together1:49like sisters. We laugh. We laugh because1:52we both like our red lipstick, you know.1:54Um, but we feel like sisters. Anyway,1:56this whole collaboration, should we tell1:58them a little bit about how the1:58collaboration was born?2:00I I love how Okay, so I study trend. I2:04go and travel all over the world, all2:06over the country, and do a lot work of2:08work with trend. And there is definitely2:10something happening in fashion right now2:11where women are very into sport. We're2:15into movement. We are doing a million2:18things. We're taking care of our2:20wellness, taking care of our health. And2:22how that affects fashion is women are2:24very interested in dressing their sporty2:28clothes up.2:29At every we call it styling up your2:31sporty clothes, but it's definitely a2:33trend we're seeing. And um that combined2:36with this love affair that I have with2:39my club Lifetime, I felt like it could2:41be a perfect moment to combine fashion2:45and this whole wellness movement sporty2:48styled up thing and develop a collection2:50with this amazing brand that is has so2:53much of the same mission as we do to2:56just inspire people, women to keep2:58moving forward and moving um and come up3:01with a really great capsule collection.3:03Yeah.3:03So that's what we did3:04and I think what is also so special is3:07several years ago Everere started being3:09a part of Lifetime with with a marketing3:12partnership. So on our digital screens3:14in clubs people would see Ever because3:17we have the same audience3:20women who are who care about they they3:24care about being healthy and happy which3:25that's what we do at Lifetime. We are3:27all about helping people live healthy3:29happy lives. And when women come into3:31our clubs and they feel good and they,3:34you know, they've got a fun outfit on or3:36good color or they're making good3:38strides in their lives, like they're3:40ready to then come and shop a little3:42differently even. Absolutely. And I love3:45what you said about wellness is having a3:47moment.3:47Wellness is absolutely3:52wearing words that say wellness like in3:54this sweatshirt I wore last night right3:57here. this amazing sweatshirt right here3:59that says wellness or even like the aura4:01ring that I've been wearing. There is4:03something happening where women want to4:06celebrate sport and wellness and wear it4:08on their bodies.4:09And it's and it's we move so much from,4:12you know, going to the club to get our4:14workout in and then we still have the4:16rest of the day that's happening. So,4:18how do we transition from what we might4:20be wearing at our workout to the rest of4:22the world? And that's part of what your4:23inspiration was for the question.4:25Absolutely. Absolutely. and knowing that4:26our customers spend so much time in4:29sporty places whether it is their club4:31or their gym or their kids, you know,4:35stadium or basketball gym.4:37That was our lives, right? Like when our4:39kids were every weekend, we were at4:41tournaments, basketball, basketball,4:43all the things. We know our customers4:44spending a lot of time in those places4:46and also, you know, going to games. I4:49mean, I'm just enjoying sports. Women4:51are enjoying sports. Anyway, all of4:53these reasons just set the stage for4:55this amazing amazing partnership that we4:58just launched last week. So, this week,5:01not last week, just like yesterday.5:03Really did it yesterday.5:04Like yesterday we launched this. So,5:06we're here just to celebrate our5:08partnership to help you understand a5:10little bit about why we wanted to do5:12this collection. And now for the fun5:13part. Should we show them the pieces5:15from the collection? Let's start with5:16your outfit. Let's start with our5:17outfit. Tell me what you have on. Well,5:19um, we, so Lifetime has had apparel for5:22quite a few years. So I love to wear5:25things that say Lifetime. So when I saw5:26that there was this, I was I said to5:28you, I really want to wear this red5:30sweatshirt plus red lipstick. Um, but5:32what I love, Meg styled me up, uh,5:35sporty styled up. And so I work in a5:37corporate office and I usually do dress5:40up and sometimes I want to be sporty5:42styled up, but I don't necessarily know5:44how to do it. So, I love that this5:46sweatshirt I can wear with this um like5:49nice collared white shirt and these5:52trouser pants I'm going gaga over5:54because number one, they're very5:55comfortable and they have good pockets.5:57Okay, but look at this. But then it like5:59has a magic zipper.6:00Look at the zipper on that.6:01So, I have it zipped up so you can see6:03like it's just it's so fun.6:06So, I don't have these yet. It's the6:08only thing I don't have. I'm leaving6:09with these today. they will be at the6:11computer.6:12You were sharing with me, you know, a6:13lot of us work in offices. I work in an6:15office. You work in an office. We're6:16like we're really professional women6:19with big jobs and sometimes dressing6:22kind of not knowing quite how to dress6:24in a casual comfortable way6:26and like how not to dress too corporaty6:29like some that's something we're all6:31trying to figure out. Yeah.6:32Wouldn't you say?6:32I would. And I I feel like, you know, I6:35grew up in the department store business6:37doing PR for our beloved Dayton that was6:39here, Dayton's, Marshall Fields, Macy's.6:41And we were very we were very corporate6:45and that was right at the time, right?6:47And then the the trends changed and it6:49was a little more business casual and6:50then co happened and I feel like we6:52swung so far casual,6:54so casual6:55and so to figure out like what's that6:57balance?6:57I think we're all trying to figure that6:58out right now. And so, how can you blend7:02a great half zip like you're wearing7:04that you should talk about with trouser7:06pants that are so comfortable, but it's7:08it's sporty style. It works very well7:10for us obviously at Lifetime, but it7:13also works in I think just the7:14environment that we're Yeah. You can7:16take a track pant like that, wear it7:18with a kitten heel, and even throw on a7:20great blazer. Look how cute with it. Sam7:22Edelman,7:23but it is it's it's kind of the7:24celebration of this more um elevated7:28comfortable casual clothing that is7:30sporty styled up. So my outfit Yeah,7:33let's talk about my outfit. I have on7:34this beautiful 3/4 zip. Um I do want to7:37note it's right here. It's a 3/4 zip7:39sweatshirt and I layered I' I've worked7:42with these pieces for over a year7:43because we've been designing this7:44collection for over a year and I've been7:47working with these pieces and I'm now7:49just still having fun playing with7:51different combinations and how they all7:53work together. And one of the7:54combinations I discovered this morning7:56was how much I love layering this this7:58beautiful tank top with this red little8:01look at that. Yeah, how fun is that8:03underneath this 3/4 zip. So, I'm loving8:06this look. Um, I do want to just call8:08out from a trend perspective, um,8:10Chanel, their prefall runway was filmed8:13in a New York, um, subway station and8:16the woman, the model was wearing a 3/48:18zip sweatshirt. So 3/4 zips are having a8:21fashion moment. Very, um, laidback but8:24polished, worn with just really great8:26relaxed jeans and then like a boot. So,8:28we're going to see a lot of sweatshirts8:31styled up in a polished way um in in the8:35future of fashion and trend. It's super8:36important. So, I thought this felt like8:38that moment. And I just love this look8:40with a really great pair of straight leg8:42jeans. These are the A Goldie Ren with8:44one of my favorite boots by Dolce Vita.8:47This is a bestselling booty. Um8:49definitely the piece I'm going the shoes8:50I'm going to all the time right now. But8:52I love this as my sporty styled up8:54outfit today. And what we saw yesterday8:56when we did our event is that it is part8:59of an outfit. So like it's this.9:02Yeah.9:03Which is so And so many people were9:05buying that yesterday.9:06Yeah. And but then to for you to come in9:08with it today with jeans and this which9:10I wore for my workout yesterday.9:12I know you can mix and match all these9:13pieces.9:14That's what I was having.9:15There was a woman we had a great um9:17event at Lifetime. We did a great class9:19and a woman after class put this whole9:21outfit on. They she called it the pickle9:22ball outfit because I don't know if you9:24can see this, but it does have little9:26pickle ball rack rackets on it. So, um9:28at the party last night, the women were9:30calling it their pickle ball outfit,9:31which I thought was super fun. But there9:33was a woman yesterday, I forget her9:35name, after the party, she wore this9:36out. She had her big fancy Chanel bag9:38and she had heels on with it. And we9:40were like, that is sporty styled up. I9:42mean, she took this to a whole new level9:45with just a really great heel and like a9:47really fancy bag. So, that is sporty9:49styled up. You can wear it to pickle9:50ball or you can maybe even wear it on a9:53night out when you style it up. But this9:54is a really great piece that we're9:56wearing that I love. Yeah.9:57Yep.9:58Um should we dig into other pieces from10:00the collection? Maybe right over here.10:02Let's grab a couple things.10:03I also love this t-shirt.10:05Let's show that t-shirt.10:06The way that you are doing t-shirts, I10:09think is just so dynamite.10:10I know.10:11So dynamite.10:12I'm not a t-shirt person. I could become10:14a t-shirt person because you're showing10:16me how to wear them.10:17Yeah, I love this t-shirt. This is a10:18wellness t-shirt. I wore this yesterday10:21to my workout at Lifetime with my10:23leggings. I loved it. Really cute. Which10:25it that was a very hard workout, by the10:27way.10:28It was a It was a really10:30It was a very hard workout yesterday.10:32But that was an amazing piece to wear. I10:34loved having the wellness. But this also10:35can be worn just really as a great10:37layering piece. We've have this10:39beautiful jacket by Save the Duck. This10:42is like a technical sporty jacket10:44pinstripe that I love. And I just love10:46layering this wellness tea underneath10:49this jacket. Um, love this paired with10:51like just what I have on, like a great10:53straightle jean and a pair of boots for10:55a really great sporty styled up look.10:57So, I love that tea.10:59Um, we have, should we talk about all11:01the different hats we have? Look at11:02these amazing um baseball caps. This one11:06says athletic country club. Tell us a11:08little about Lifetime being an athletic11:10country club. What's that about?11:12It's it's interesting, right? because um11:15this is really from our members. So11:17people would say to us all the time,11:19you're like a country club without the11:20golf. And we started leaning into that a11:24little bit more because what we offer,11:26whether you're a single, a couple,11:28you're a family. That is who Lifetime11:30is. And you know, we've got a life spa11:33and a cafe and these beautiful outdoor11:35pool decks and cold plunge pools. And we11:37teach your kids to swim. you bring your11:40kids on a Saturday night and they have11:42parents night out and that's included in11:43your membership. So really like the11:46community that happens and the11:48friendships, lifelong friendships that11:50happen at a great sense of community11:52is pretty special.11:53Yeah, it's a really great sense of11:54community. So it does feel like a an11:56athletic country club. It feels that way11:58and that's one of the many reasons I11:59like it. A great place to build12:01community and to just have a really12:03luxurious experience. Um so this hat um12:06here's another one. Wellness. I love12:07this hat. These are just really cute.12:09I love this heart.12:10Isn't that so fun?12:11That was like a surprise for me12:12yesterday when I saw that heart.12:14Would you ever consider wearing like a12:15blazer, jeans, and like a hat?12:18Like styling up. That's a look.12:20100%. And on like day seven when I don't12:23want to wash my hair, like a baseball12:25hat. Elevate. A hat can be a great way12:28to just sporty up a look. Even if you12:30take something as dressy like this12:33blazer here with a pair of jeans and12:35this is our Dawson blazer. You can even12:37unzip this. But I love a great blazer12:40with a hat. I think that's a really12:42great way to sporty up a more um just12:45more polished look. Yeah, I think that's12:47a really fun look.12:48And also like shopping on a weekend.12:50Shopping on on the weekend when you12:52don't want to be overly casual, but you12:54don't want to be too dressed up. And so12:56this just gives you a little more casual12:58flare, I feel like, but you still look12:59super put together.13:00You still still look put together. This13:02bag, look how look at the gorgeous13:04colors on this bag. I love how the13:06colors from this collection work13:08together. Um, we shared last night that13:10I wore an outfit. Should I show them13:12what I wore last night cuz I love that13:13outfit and it really played into the the13:15red and the blue combination which I'm13:18learning looks really good together. So,13:20last night to the event, I wore the red13:23track pant that I love. This is the Tala13:25track pant. This is a bestselling track13:27pant at Evereve and I wore it with this13:30wellness sweatshirt.13:32Um, I love this color combination. And13:34this is typically um a color combination13:37that I don't know if I would have13:38gravitated to right away, but when I put13:40it on, I love the mix of this blue with13:44the red and thought it just looked13:45really beautiful and it reminded me a13:47lot of that the stripes on the lifetime13:49bag. And I think that's a really13:51beautiful13:51utility of like you realize today you13:54could wear that top with your half zip13:57and I would not have put that together.13:59When I walked in and saw you last night,14:00I was like, "Okay, well now I need the14:02red pants."14:02Exactly. These pieces just mix and match14:05in a most beautiful way. We are in a mix14:07and match era of fashion right now. Um14:10definitely having fun a styling pieces14:13together. It's we're definitely in terms14:15of fashion, we're in a very um a styling14:19season where taking your pieces and14:21looking for interesting ways to make14:23interesting combinations. And one of the14:25most important ways to make your outfit14:26look interesting is mixing colors that14:30you maybe normally wouldn't put14:31together. So, I love this com color14:33combination and I got a lot of14:35compliments on you last night. That was14:36really fun.14:37Question. Yeah.14:38Even if you're not a lifetime member,14:40you can still shop your collection.14:42Yeah. I think it's important to know14:43that this collection, while we did drop14:45this with our our lifetime partners and14:48this is a lifetime collaboration. This14:51idea of taking your sporty pieces and14:54elevating them, styling them up. They14:56can you can do this with life lifetime15:00product that we have or collab or you15:02can do this with the sporty pieces that15:04you have in your own home.15:06Totally.15:06How many of you have, you know, your15:09favorite sports team sweatshirt or even15:11wear your kids your your local kids15:14school? You can take these pieces and15:17you can elevate them and dress them up.15:19Whether you're a member of Lifetime or15:22you're not, um you this whole collection15:24is a celebration of this movement that's15:26happening in fashion of styling up your15:28sporting.15:29Yeah. And just also I feel like15:31celebrating wellness.15:32Exactly. And we15:34I mean the global wellness trend is15:37moving very quickly into the trillions15:39of dollars. It's not going anywhere. And15:42of course, we want people to be a part15:44of Lifetime, whether you're in our clubs15:45or on our app, but at the end of the15:47day,15:48ultimately, we want people to be moving,15:51exercising, get out for a a hot girl15:54walk, walk on the treadmill, um, you15:56know, move your body.15:57Move your body. Like, I don't really I15:59try to not do happy hours anymore. It's16:02just like I would because I'm in my16:04office all day, I would rather move. So,16:06I will say to my friends, like if we16:08want to get together on the weekend, if16:09it's if it's nice out, it's not nice16:11right now in Minnesota. It's really16:13cold. Um, let's go for a walk or do you16:16want to meet me for a at Lifetime and16:17we'll just go for a walk, right? A walk16:19and talk on the treadmill is one of the16:21best ways to catch up with my friends.16:23I completely agree. Yeah. So, this is a16:25celebration of wellness whether you are16:27a member at light lifetime or not.16:30Absolutely.16:30Absolutely.16:31There's a lot of love for both even16:32Lifetime.16:33I love that. We knew that. We had a16:35feeling you guys, there are a lot of you16:37out there who are um lovers of Lifetime16:39and feel connected to that community16:41just because we have so many stores that16:44are literally right next to Lifetime16:45Clubs. In fact, last night we had stores16:48across the country that had parties with16:49their Lifetime community and I'm getting16:52pictures rolling in of just all the fun16:54they've had together in the these two16:56communities coming together. I think16:58it's just great for women because we17:00love wellness, we love fashion. It17:02brings us together and we love17:04community,17:05right? I mean, as we've started talking17:06about this at Lifetime, so many of our17:08Lifetime women have said, "Oh my gosh, I17:10love Evereve. I was just at Everly. We17:12Ever, we were just talking about our um17:15club leader in Egan. She and I were just17:17talking last week. She was so excited.17:18She's like, I just was at Evereve over17:20the weekend and bought a whole bunch of17:22stuff." And she said, "Now I need the17:24collection." So, you know, some of us17:26have already bought every piece. It's a17:27great partnership. Anything else we17:28should show? Natalie, we have this17:30really beautiful sweatshirt here. Again,17:32love your life. I love that heart.17:34Natalie and I are both fans of hearts.17:36So, that's a very beautiful piece. I17:38love this piece. But also like there's17:40just even the detail in the back. Look17:42at the detail that has the Lifetime17:44logo. Love that beautiful piece. What17:47else can we show? Let's see.17:49One more question coming in. Can you17:51guys both talk about your heights and17:53how the Shopkins feel where they17:55Oh, sure. How tall are you?17:57Um uh so I'm 5'6. I am 5'6. It's a18:01kitten heel.18:02Okay. So you can see hopefully that it's18:03a kitten heel and this is a great18:05length. I feel like and like I do feel18:08like if I was wearing sneakers it's18:10still it still would be fine. They would18:12not be too long and18:14they're elastic you guys. Come on.18:16With a tie. So they are so I can pull18:19them up higher if I want them to make18:20them shorter. But this I would like I18:24might buy this in well I already I18:26already have the red sweater but I could18:28wear this back to my office today and18:30feel really put together for meetings18:32for all your we're both going back to18:33meetings all day but I can feel great in18:36this sporty styled up professional and18:39they're just great pieces to put18:40together.18:40I love that. We have lots of questions18:42about the Tallet track pant in petites18:44and I just want to let you know it is18:46coming. We hear you. We've listened. We18:49you've made it very clear you want the18:51TA trackpad in petite and that will be18:53rolling out this spring. So you petite18:55girls, you're going to get in on it and18:56we just thank you for the feedback on18:58that.18:58And there are more colors too, right?18:59Like the telet track pant comes in a19:02really beautiful tan. It comes in this19:03red. Um it's just a really great it's a19:06bestseller, really fun piece to style19:08up. And now that I have them on, I also19:10yesterday when I was at doing our19:11workout class, I had my my leggings on19:13and I had the wellness tea and I threw19:15the telet track. Oops. Oh no, it fell.19:19I threw the um Teletra pant over my19:22leggings um for just a more polished19:24look. A lot of times when I work out, I19:27will go to the grocery store and do a19:29little run at the grocery store and so19:31this is a great pant to throw over your19:32leggings that you work in as well.19:34Yeah, I also have started wearing track19:37pants like these, like my leggings under19:40them because I live in Minnesota with19:43the track pants just to keep my legs19:45warmer, right? if I have errands to keep19:47running. I did that last weekend and I19:49was like, "This is kind of genius."19:50They're like my little like19:52nylons or tights, but they're my19:54leggings.19:55It was really functional. It was It's19:56really great. So,19:57that is our collection. We are so19:59excited. We launched yesterday the the20:01collection. Where can we find this?20:03That's right. So, well, first of all,20:04you can find the collection here at20:06Evereve stores nationwide.20:08Every stores across the country.20:09You also can find the collection at 2920:12of our lifetime shops across the20:14country. But all of on online at20:17shop.lifetime.life,20:18you can find the entire collection there20:20as well. And it doesn't matter where you20:22It doesn't matter where you buy them.20:23But if you're coming to the store,20:24great. If you're coming into one of our20:26lifetime clubs, see if we've got the20:27collection. If we don't, you can find it20:29online.20:29I love it. Well, thank you so much. You20:31guys were such a delight to partner20:32with. It's been so fun. It's amazing to20:35see a collaboration like this. How many20:37people are involved? We even talked one20:39other thing. Um, we talked last night20:41about the Peru. So, I do want to call20:44out, we were talking to our our Hannah20:46who sources all the fabric for this20:48collection. All of the fabric, all of20:50the cotton in the pieces comes from20:53Peru. It's Pima cotton. And we were20:55hearing the story last night about20:57Carlos,20:57Juan Carlos family, who is a partner of20:59ours in Peru, has a factory where they21:02literally get the Pima cotton from a21:03field, from their friend's field, and21:05it's made in this beautiful factory in21:07Peru. So, the quality of this product is21:09amazing. But I'm telling you this21:11because so many people played a part in21:13making this come to life both from21:15Evereve and from Lifetime. And one of21:17the things I love most about having a21:19dream like this, one of the things that21:21makes me the most excited about21:23collaborating in partnership is that we21:25get to work together and and build and21:29create something so beautiful that adds21:32value to the world and to women. and21:34it's been just such a delight partnering21:36with my team and your team and our teams21:39together to build this this collection.21:42So, we just want to let you know this is21:43deeply personal and it's very um it's21:46very much from the heart and we just21:49it's our hope that you feel our love and21:51our celebration of wellness and movement21:55because you guys you are women moving21:58forward doing a million things and this21:59this collaboration is a gift from us to22:02you. So, we hope you enjoy it and we22:04encourage you to check it out.