0:00Welcome back. I'm Charlotte Melbby,0:02regional visual manager. Welcome to 20260:05here at Ev and I'm here today with my0:08beautiful co-host and daughter. Hi, I'm0:10Dylan, regional director of stores. And0:12today we are talking about our January0:14drop. All those things that you need to0:16kick off the new year in your wardrobe.0:18Um we're going to talk about a few new0:19brand launches and again those must have0:21pieces. But before we get into0:22everything, let's talk about what we're0:23wearing. So um talking about new brands,0:26I'm actually wearing one of our new0:27brands called 70 Emochi. It's got this0:29really fun little bow detail. Um, I have0:32my tall girl favorites, Sal, the Lana by0:34Pistol. I am 5'11, so the fact that I0:37can find a fulllength pant is my0:39favorite. And then also, um, can't0:42overlook my Sneakerina sneaker. So,0:44these are so fun. This is kind of the0:46new must-h have silhouette of a sneaker0:49profile of a sneaker that you need for0:50the new year. It's kind of a feminine0:52take on our favorite trend.0:54My favorite though is that it's got a0:55little snake print to it. So, it's a0:57little fun little detail on that.0:58Yeah. What are you wearing?0:59Um, I'm going to start at the bottom1:00since we're talking about shoes. Um, I1:02love my silver sneakers by Aloha. I have1:04the Tallet track pant on, which we're1:06going to talk about later because that1:07is a must for your closet for sure. Um,1:10fun little layering piece. Um, and then1:12of course the Dawson blazer is back. We1:14always love her. Um, and you know me and1:16my accessories. Got fun necklace,1:19awesome little scarf, all the great1:21details.1:21Awesome. So, let's start talking1:23products.1:23Sounds great. we can.1:24Well, let's start with our musthave1:27sweatshirt of the season. Honestly, I1:30love all the colors. Um, this is the1:32Heritage sweatshirt by Evereve. Um,1:34again, Dylan's going to help me out1:36here. Um, four colors that we're1:38featuring today. Um, you're going to1:40walk into stores and you're going to see1:41these right off the bat because they are1:42beautiful. Um, I love the weight of the1:46sweatshirt because honestly, I would1:48wear this even under a blazer. Um I this1:51I think here we just put a little simple1:53layer underneath. And look how great1:54these little Vita necklaces are. Um this1:56is really the look right now. So you've1:59got your layering piece, your2:00sweatshirt, your your beaded necklace,2:02and then put it with the track pants.2:04Yes, I love it with the track pants.2:06We will talk about those track pants2:07next because as you're seeing them2:10modeled right now, they are awesome.2:13But these do come in three different2:14colors. Um, so obviously this kind of2:17like sand bone color, this gorgeous red,2:19and then a tried andrue black track2:22pant.2:22And the secret,2:23yes, I'll say the thing that makes these2:25amazing is, okay, you look at this first2:27side, right? You you've got your classic2:29track pant, double double stripe. Now,2:31what's really fun is this actually zips2:34all the way up to create this beautiful2:37panel. And as you can see, modeled on2:39Charlotte here. Um, a really fun detail2:42to elevate this track pant as you're2:44headed into the 2026.2:45And it really just flows when you open2:47that up. I mean, it just you get so much2:49movement um when you're walking, which I2:51feel like is very elevated, elevating2:53your everyday.2:54Look at how fun those two things are2:56paired together. Um, like Charlotte2:58said, you can add another layer under.3:00That third layer is definitely a must3:02have for for the 2026 season. But pair3:05it back to a sneaker, pair it with a3:06pump if you're feeling love that idea.3:09That is what position um as we are3:12headed. The versatility of that then is3:15what I really love. Like Dylan just3:17mentioned, popping a maybe a heel with3:19it can can read boardroom like if you3:22have a boardroom meeting, but if you3:23want a little more casual, you can zip3:25right down, put a tennis shoe in a3:26sweatshirt, keep it simple. And for3:28layering musthaves for this season, um,3:31we had this actually paired under these3:33sweatshirts over here, but these are the3:35Zupply second skin layer. Um, we3:38actually both have them on.3:39Yeah, you're wearing the long sleeve.3:40I've got the short sleeve on underneath3:41here. This is really one, like you said,3:43a musthave. Honestly, I buy these in3:46multiples so that I can wear them every3:47day. You're not heading to the washing3:49machine more than once a week. Um, but3:51those are a great great basic to have3:52and those come in other colors as well.3:54Yes, for sure. Good question. Jack, tall3:57girl, tall girlfriend.3:58Absolutely. Dylan mentioned that she's4:005'11. I'm 5'9, but I could even wear a4:03heel with this and it would still just4:05like skim the floor. I also like how the4:07the height of here where you know what4:09I'm saying? So, you're not showing4:10midrift. It's very comfortable. Again,4:13like I said, it's appropriate for a4:14board meeting or I mean, if you're4:16sitting at your desk all day, these are4:18so comfortable, but they look so4:20professional.4:20So, so fun. Well, and I think too, great4:22question. the the track pant I'm loving4:24um for honestly for my weekend errands.4:27It's it's kind of that sports inspired4:29wear that feels more elevated than4:32athleisure but still gives you that4:34really fun comfortable look.4:36Yeah, love it. Great question.4:38Real excited about this.4:39We've got some new brands new brands4:40launching. Um this is the shirt. You may4:44or may not be familiar with this brand,4:46but it is new to us and we are so4:49excited. Note, this brand was on Oprah's4:54musthave for 2025. So, if you did not4:56get it, then you need it now.4:59Um, now we're just featuring a few5:00pieces here, but we do have more styles5:02online. We've got some really fun,5:03beautiful stripe stripe tops, too. But5:06the secret to this shirt is there is5:09this extra button that clasps right kind5:11of in your bust area. So whether you're5:14busty or just want to have some added5:17added security,5:18you don't want that gapping that5:19sometimes happens with some blouses. You5:20know, you get that button gap in there5:22that you're you're trying to get rid of.5:23This they've solved the problem.5:25So these are definitely things that we5:27are excited for for5:28this is so cute cuz this too you could5:30put with a great heel or a fun tennis5:32shoe. So fun.5:33The shirt. Okay. Are you ready for a new5:35brand?5:36Okay. There's so many pieces on this5:37one. Is so good too. Okay. This is um5:41the brand this brand is called 70 and5:43Moshi. There are so many fun things5:45actually what the one of the shirts that5:47Dylan is wearing right now. This is 705:48emoti5:50the detailing and the artisan5:52craftsmanship of these shirts is so5:54amazing. There's jackets too as well,5:56but the one that you have on that my5:58what I personally love is the bow. The6:00little denim bow you could wear it open.6:02Yeah. Well, and the bow this little6:04string you can actually take off. So,6:05say you're like I don't know that I'm6:07I'm super into that detailing. You can6:09wear this as just a denim shirt or a6:11little shet as well. Um, so I think that6:13is something that's really fun about it.6:14And these are snaps. You got a fun fun6:16little detail here. Okay, talk about the6:18artisan detailing. The embroidery on6:20this denim and on the back. I mean, no6:23detail is missed on this. Um,6:26the little whip stitch on these jackets6:28is another detail that I love. This6:30little jacket has Yeah. the whip stitch6:32on on the pockets as well. What I love6:35about this little vest is I mean6:37definitely you could put the second skin6:39shirt underneath. I even think if for6:41warmer weather you could even wear this6:43as a shirt. I love it so much. Um we6:46talked about this one. Okay, that's a6:47great color. This too has the little tie6:49in the front if that's something that6:51you want to try.6:52But again, can be removed if if that6:54feels not your style. Yep.6:56This jacket.6:58Oh good.6:58I mean, how darling. Um this the little7:01ruffles for spring. She's got a nice7:03little cuff here. little um ties in the7:07front. Again, kind of really tie the bow7:09detail that you have there. So, it's a7:10good weight.7:11Yeah.7:12I mean, just I'm very excited about this7:14brand.7:14Yes, I know. I the minute I saw it, I7:17was like, I'm going to have to try that7:18on because that is that fun flare that7:20I'm looking for in my 2026 wardrobe.7:22Awesome. Awesome. All right. So, we've7:25talked about new brands, but also what's7:28happening with the new pieces that we7:30already know and love. Um, so we have7:32brought some some favorites back, um,7:35but with a new flare. So, um, our7:38Evereve jackets are phenomenal. If you7:41have been with us, you probably own some7:42Evereve jackets and already7:44we have just we have a few in our7:45closet.7:46Just a few. Just a few. Um, so this is7:48the Rory multistripe blazer. Really nice7:51lightweight um, blend that again is7:54going to be great as you're headed into7:56to me. The stripe is really what says7:58it. Really leaning into the stripe. Now,8:01this is the Billy. Um, so the Billy8:03Moto, we had this this fall in a really8:06nice vegan leather.8:07Yes, we had that8:08to update it as we're kind of thinking8:10towards spring, which sounds crazy. Um,8:12we've built it in this tweed8:14fabrication. So, this is the Billy Tweed8:18Moto jacket is the new update here. Um,8:20and again, beautiful with a great long8:22sleeve. Um, pair that third that other8:24layer underneath8:26to give it and then talk about what8:28you'd wear at the bottom. like how are8:29we styling her?8:30Well, okay. So, if you want to obviously8:33like do a little monochromatic look,8:35that's beautiful. I even think if you8:37really were feeling edgy, you could pair8:39it back to track pants8:39or that black track pant would be cute8:41with it as well.8:42Absolutely. Okay, I'm going to try to8:43see if we can c capture these details8:45here. So, this is the Pistol. See, this8:49is the Lexi Bode straight. Um, and if8:52you can see, there's this little star8:53detail. Um, again, so as you're thinking8:56about how am I kind of adding some edge8:57to my wardrobe, that is a really fun9:00look that feels a little bit outside of9:02the box, but still really9:05you could keep the and do a little9:06silver tennis shoe with it. You could9:08put a little heel with it9:09and do a little snake skin.9:11Lots of possibilities.9:13This one obviously a favorite of mine.9:15Um, this one is the Dawson blazer. I'm9:18wearing it without the little crocheted9:20um hoodie underneath, but it's very9:22simple. Just zips right out. zips back9:24in. Again, could be boardroom ready,9:26could be errand running. It's a fun9:28weekend. You could even do a date night9:29with a great little distressed uh denim.9:32And something I love about the Dawson is9:34like Charlotte was saying, the9:35versatility behind this is so9:36phenomenal. So, thinking about being9:39able to zip this out, it really allows a9:41lot of play. But also, I've seen um this9:44styled actually almost just like a9:45little shirt. So zipping this up and and9:48acting as if it's that crocheted9:49sweatshirt is a really nice9:51but you don't have that bulk like if you9:53would if you were to put the crocheted9:55sweatshirt you'd be real bulky and it's9:56not heavy. So again um love the layering10:00always keeping in mind that third layer10:01and popping in that V like I popped a10:03Vita necklace on the Vita ones that we10:05talked about before which is really10:07great to add a little next level.10:09Absolutely.10:10Good question.10:11Yes.10:12Can you guys go over your shoe one more10:13time?10:14Oh yes absolutely. Yes, cuz so good. So,10:18these are the Sneakerina sneaker um by10:21Dolce Vita. And10:24want to make sure that you guys can see10:25it all here. So, it's this really10:26beautiful lowprofile sneaker. Um it's a10:29nice mix between almost like a ballet10:32flat style profile with a sneaker. So,10:35definitely10:35a ballerina.10:37A sneaker10:37and a sneakerina. A sneaker.10:39Hence the sneakerina. You have a sneaker10:42and a ballerina together. Thank you. And10:45Charlie, you have10:46Yes, mine are by Aloha. Um the great10:48little silver. I just love a pop of10:49silver. That metallic really elevates10:51things.10:52I love a mirrored finish.10:54Yeah.10:54Yeah. Absolutely. Awesome. Great. Well,10:57okay. While we're still talking about10:59Ever jackets, here are some other11:01favorites that we've got um for January11:032026. So, this first one is going to be11:06our Laken faux suede jacket. It's this11:10gorgeous kind of like rich navy. Um11:13really nice soft fabrication with this11:15beautiful buttoning. Um again what's11:17really cool is throw layers under this11:19but also again if you want to wear it11:21just buttoned up as almost like a shirt11:23is it's really easy but this is a11:25favorite.11:26This is another one that I love. Um11:28let's see what this one was called.11:30Annayia railroad stripe quilted jacket.11:32Love a quilted jacket for spring. Again11:34the versatility in it. That's always11:36what I'm seeking. I think you too when11:38we buy our pieces is how much how how11:40far can we stretch this? Can we make it11:42casual? Can we make it elevated? It11:44really opens up your closet so much11:45more.11:46Absolutely. And one little detail I do11:47want to show on here is these little11:49drawstrings on the bottom. So, it's got11:51this really cool like roping detailing11:54and you can cinch this in as much as you11:55want or um kind of relax it if you don't11:59like the super cropped look. So,12:01awesome. Do we want to talk a little bit12:03about um the Joelle's?12:05Absolutely.12:06Our favorite linens.12:07Absolutely. Um, like Dylan said, it's12:09crazy to be thinking as it's early12:11January right now, but to be thinking12:13about spring, wishful thinking for sure12:15here in Minnesota.12:16Here in Minnesota. Yes. Um, but I get12:18excited about buying buying new spring12:20things. So, this is the Jewell pant um12:22that we have again this year. Love the12:24little cargo. Great little linen12:25fabrication. Again, it's the movement in12:27this pant that I really love. And that12:30too, the versatility in it. You can keep12:32it with a fun sneaker. You can elevate12:33it. You could even put the shirt with12:35it.12:36Oh, yes. Wouldn't that be great?12:37Yes. Or okay, again, pairing it back to12:39our favorite pair to chest12:41texture. Like, how great is that kind of12:43chamé bottom12:44with the with the second skin12:45underneath. This is my favorite of all.12:47I love all the Vita necklaces. This one12:49is my favorite one with all the colors.12:51So fun.12:52Yep.12:53Awesome. Well, okay. I just keep12:55grabbing big handfuls. We have so much12:56good stuff to talk through. Okay, so12:59here are um some sweaters to get you13:02through the next few months. Um, what I13:04love about this one is it's that sweater13:05fabrication, but it doesn't have the13:08bulk of a traditional sweater. So, this13:10is Zupplies13:12Patrice Rib Cardigan. So, you can wear13:13this as a cardigan, you can wear this as13:15a shirt. It's kind of like here.13:17I like monochromatic with your jeans and13:20the again the sneaker.13:21Yes, for sure.13:23Um, this is a little 525 sweater. Um,13:26this is the Audrey crew neck. What I13:29love about her, see if you can really13:31tell. She's a very very warm butter13:33color, just a little hint of yellow.13:35Just I love that. Um, but how fun with a13:38little blue bandana. Um, again, you can13:40keep it with a track pant, you can throw13:41it with a jean.13:43Lots of versatility for sure. I would13:45also do I like the shirt a lot and I13:47would put that under that as well.13:48Yes, add those layers up.13:50Um, now this is our Jessie cardigan and13:52these colors are twe. So, as much as we13:56love a monochromatic look, something13:58about just a bold pop of color is so14:01good. Um, so coming in these two14:03colorways, we've got the the pink and14:05red. Otherwise, we've got our blue14:07color.14:07I like the pink and red, especially if14:09thinking ahead to Valentine's Day,14:11right? That's a fun little Yeah,14:13absolutely.14:13Just around the corner as well.14:15All right.14:15Okay. What else we got over here?14:18Other little14:19Oh, yes.14:20Yep. This one is a really is a favorite14:22of mine. I had them pull this one. um14:24the Memphis contrast. So, I like a14:27little puff sleeve up up here. Um but14:30for me too, it's the stitching. So, it's14:32got that light colored stitching on the14:33dark. So, it just adds I mean it14:35elevates a t-shirt. I think sometimes14:37you're just like, "Oh, I'll just throw14:38on a t-shirt." But throwing this on, I14:40mean, it really elevates things.14:41And great call on the fabrication here.14:43It definitely is this like lightweight,14:45buttery t-shirt fabrication. I think at14:47first glance you would almost feel like14:48it's like a little bit stiff, but it14:50truly is this amazing.14:51She moves really nicely. And how fun14:52with those PLA star jeans to kind of14:54with my silver sneaks. Come on.14:56Or mine.14:57So cute. Oh yes, your sneaker arenas.15:00Awesome.15:01Okay. Otherwise, to wrap it up here, do15:04you want to stay on the western trend?15:06Well, yes. I think that I mean, again,15:08the details on this, this is an embossed15:10print, but I love um some paisley's on15:13there. This is by Cloth and Stone, the15:15bandanna print. Um I like a denim on15:17denim, but I also like a denim with a15:19track pant.15:20Oh, absolutely. That's Well, okay, now15:22we're talking about layering.15:23Yep.15:24How fun with this 525 layered over it to15:28have just that little bandana print kind15:30of peeking out the top. Um, again to15:32give that kind of western flare without15:34going all in.15:35Exactly. And having the the your cuffs15:37peek out a little bit so you're telling15:39the story all the way around. I also15:41like to have my tail stick out. Yes.15:43Just a little bit so you get that full15:44coverage. So love that.15:46All right, last but not least, we've got15:48our Anna sweatshirt. Um, this is just a15:50triedand- trueue sweatshirt. Um, what's15:52awesome about this is just the little15:55detailing here with those stitches. So,15:56and it runs all the way around the back.15:58That's just not a front feature. It runs16:00all the way around the front.16:01Absolutely. And again, this is just16:02going to be a workhorse in your closet.16:04Um, so definitely with a layer16:06underneath16:06cuz I like that third layer all the16:09time. Yeah,16:10absolutely.16:10Again, you could do one of the necklaces16:12with it because again, those Vita16:13necklaces are really the trend.16:16Absolutely.16:16So great. Okay. Well,16:19do you have a wish list in yours? Like16:21you're just checking things off to go in16:22your closet? Okay. Absolutely.16:24I've already made a few purchases16:25myself.16:26The list just keeps getting longer.16:28Absolutely. Awesome. Well, thank you so16:30much for joining us today to talk16:32through our January drop. We're so16:34excited to see you in stores online. Um,16:36and we're excited to kick off the new16:38year with you. Thank you so much for16:40joining with us today. Bye-bye. See you16:42next time.
