0:03we are here in Estero Florida for a0:05styled by the CEO City Tour I'm so0:08excited today I get to style Jess who's0:11a marketing Pro turned real estate agent0:13she is looking for pieces that are0:15elevated and casual and modern and I'm0:18here to help her get styled for her life0:20Jess moved to Florida a couple years ago0:21from the Midwest so she's been really0:23struggling finding pieces to wear for0:26her life in Florida that really are good0:29for this high heat we landed on the Meg0:31by cut no surprise that's a customer0:34favorite this was the cuff in the dark0:36denim both are really important Trends0:38and she loved that I feel the structure0:40in these and I really like that so and I0:42like exactly where they they hit on my0:44hips too a challenge that I have is0:47definitely with fabric so things that0:49are breathable during the day is0:51important something like this like where0:53it's a linen is perfect for here she0:55loved the zena top she got to really0:58understand and see what it would look0:59like to wear a blouse and those jeans1:01and a belt and the Mary Janes and that's1:03a very important formula so we decided1:06to stay there cuz she was so happy with1:08that Jean and then we just built a1:10capsule wardrobe for her around1:12[Music]1:14that she likes a little bit of a1:17laid-back boho look I definitely love1:19the top do I tuck it do I leave it out1:20like yours is tucked how am I tucking we1:22just half tucked it cuz it was feeling a1:24little bit too flowy for her and that1:26was just a home run1:30I love this whole look I do too what do1:32you love about it okay the T-shirt first1:34of all I feel like everyone needs just1:36like a good basic tshirt and this is it1:39I love it this is it it's soft it's1:40lightweight it's perfect for Florida1:42weather I did full tuck I love that1:43she's full tucking now you've graduated1:45from the half tuck to the full tuck I'm1:46full tucking I love1:49that how do you feel about this I mean I1:53wouldn't have picked it off the rack but1:55I put it on I'm like oh where it's1:57hitting is complimentary the weight of1:59it is fantastic she kept looking at2:01those hot pink shoes you could just see2:05it so we put those back on her with that2:07outfit and wow her face lit up that's2:12the goal is to find an outfit that is2:14modern comfortable yes pushes you out of2:16your comfort zone just a little bit but2:19most importantly makes you feel like you2:22we had time for a bonus look because2:24we're in Florida and we just got this2:26amazing new delivery of Emerson fry and2:28I heard her say from the dressing room2:31this is flattering I love it on you I2:33just it's so modern and it's so right2:35for Florida I feel easy breezy but I2:39feel like it's structured and it's2:41complimenting my shape I love taking a2:43dress like this and pairing it with a2:45Burk I feel really good in this dress2:47like I I'm thinking like I'm getting2:48this dress today like I'm going home in2:50this it was all a stretch I'm just so2:53grateful I love that thank you