Live Style: New Brand Alert: Edwin Denim

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[Music]



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we're rolling in it's so good



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yay i'm excited to be here like a lot of



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pressure to do a heidi



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thursday live she crushed my monday we



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can hear you yay kelly thank you



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everyone thank you



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um and now i feel like i'm gonna talk



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even louder and i'm already a loud



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talker but now i'm nervous now you



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really can't hear me so if i start



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screaming into the phone it's only



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because i really want you to hear about



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what we're talking about today



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which is kind of an every core look



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jeans and a t-shirt jeans and a cute



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blouse



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jeans and just a top let's keep it



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simple yay everybody's rolling in



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and we are talking about a fun new brand



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for us well not new new we've kind of



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sprinkled it in over the last



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i don't know two years but this fall



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it's in in a big way yay everybody's



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waving you're making okay



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i'll stop sweating i was sweating like



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we don't need to get this adorable white



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t-shirt any sweatier um



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social workers talk loud so get it girl



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okay well i just



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talk loud in general so my poor family



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um



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but i was like i just like this



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t-shirt's so cute i need to get any



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sweater but maybe i do and then i'll



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and i gotta buy it you know what i mean



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um okay so we were talking about a



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really fun denim brand called



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end win edwin so cool



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i got them on right now i don't even



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know if you can see me um



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i'm wearing i got all my girls that's



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what kind of said i got all my girls



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with me today because every piece of



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item i am wearing



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is like a girl's name so the top which



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i'm gonna look to all of them again



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vivian



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i'm the vivian something something shirt



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i'm like so



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wanna make sure i was on here i can't



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remember anymore but this is by nation



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i'm wearing a medium it is lightweight



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it is that perfect



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transitional summer piece because it's



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lightweight but has all this really cool



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detail look at the snaps



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just this awesome little neutral look



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pairing it with the ellen



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um straight crops in this beautiful



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creamy oh my gosh look how pretty is



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this going to be with a sweater



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and these clogs are like a tan suede



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boot for fall



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so good and you guys are so so stretchy



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i put on the 30 because sometimes



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edwin's denim



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lives a little bit more rigid because it



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doesn't have a ton of stretch to it but



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these feel



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so good and i think with white i get a



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little nervous with going too tight



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but i can see myself kind of like



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pulling my jeans up a little bit so i



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totally could have done a 29



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and they're so so cute and then i have



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those amazing little dolce vita clogs



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that are in with a little braid on the



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top these are already



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flying out of our stores so good



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and just like that perfect transition



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from like birkenstock season



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just you know like a mule slide season



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and now i don't need to worry about a



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pedicure



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right okay so let's dive into dead dead



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wind



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edwin denim right off the bat because



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they're really really cool and they have



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a really cool story i think number one



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there's a whole sustainable piece to



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this denim that i think it makes it



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really good and feels really good to buy



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just because you're giving back to our



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environment



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in our earth and what does that look



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like being sustainable so



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while they're making their denim we got



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a fun couple little



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don't be so excited i'm so sorry it's



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hard not to be excited



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it gets nervous going live and then i'm



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with you all and i'm like ah let's talk



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denim



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but edwin um what does it mean to be



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sustainable so in their factories



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they're using less water to manufacture



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they're using air



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like actual air drying their product



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instead of putting into a dryer so



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there's less



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electricity they are using yet



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less chemicals to



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wash their denim everything they're



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doing they're thinking in a more



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strategic and sustainable way so they're



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using less energy



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less water um all the things to kind of



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save our environment in the long run so



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so cool and it just feels really good to



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buy a pair of jeans that are also giving



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back and also they're trying to create



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less



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waste and reusing if i've read correctly



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they're like we're using the same water



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um in a system i don't even know what



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the word is very scientific



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are the jeans medium rise



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yes i would say medium rise my belly



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button's up here and they're definitely



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down



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underneath that but they feel amazing



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they're super super stretchy



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and i'm wearing a 30. i think i would



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buy a 29 you guys because i



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like in an hour or two these are gonna



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be so relaxed that they're gonna slide



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down and i want them to stay put



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um or what i could do is buy this size



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and pop on a belt we're gonna talk about



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these little bags boys too they're so



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good but



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i want to dive in a little bit more to



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this edwin button-down shirts



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we got button-down shirts this is this



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fun little nation like



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snap button um actually i'm doing a



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stories next week on button-down shirts



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so stay with me



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okay let's talk about our first pair of



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edwin so this is a pair i



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actually tr um tried on for stories gosh



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might have been like three weeks ago i



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think these are the mari



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the marley ankle obsessed so this is a



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little bit more of a wider leg straight



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leg



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i love it because it just makes the



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thighs if you carry your weight or have



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strength in your



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thighs your legs or your hips that wider



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leg



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just creates a really long lean leg so



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pretty in this lighter wash kind of that



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perfect transitional



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color going into fall these are a little



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bit more of a mid to low rise and i



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remember that these do have stretch so i



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would go true to size in this edwin pair



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again looks so cute with a little jeans



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and t-shirts just a little white tee



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and then these dolce vita clogs are



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short crop pants out oh my gosh



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heck no short crop pants are in a few



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reasons why



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the ankle is the smallest and sexiest



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place of your body let's show it off



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footwear you can do whatever you want



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when it's a little bit shorter



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so you don't have to worry about the



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length it creates a longer leaner leg



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so if you kind of look at a lot of these



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styles we're goi